Comments for Outside In Marketing by Steve Keifer http://outsideinmarketing.wordpress.com An Unconventional View at Marketing in the High Tech SEctor Mon, 26 Oct 2009 01:00:37 +0000 http://wordpress.com/ hourly 1 Comment on Make Your Events and Conferences less Boring by Pradheep Sampath http://outsideinmarketing.wordpress.com/2009/10/25/make-your-events-and-conferences-less-boring/#comment-62 Pradheep Sampath Mon, 26 Oct 2009 01:00:37 +0000 http://outsideinmarketing.wordpress.com/?p=326#comment-62 Excellent points, Steve. I'd recommend that events and conferences have people's twitter ID displayed prominently on attendee name tags. It's likely to help increase interaction and spice things up both on stage and off. I'd also add that if it's a multi-day event, organizers would do well to have super-powerful content and speakers the first session each morning and the first one right after lunch. Seems like mom and apple pie, but I find it surprising that several events aren't deliberate in doing this. Excellent points, Steve. I’d recommend that events and conferences have people’s twitter ID displayed prominently on attendee name tags. It’s likely to help increase interaction and spice things up both on stage and off.

I’d also add that if it’s a multi-day event, organizers would do well to have super-powerful content and speakers the first session each morning and the first one right after lunch. Seems like mom and apple pie, but I find it surprising that several events aren’t deliberate in doing this.

]]> Comment on Sajak’s Law of Technology Marketing by Every Tech Vendor should have an Eponymous Law « Outside In Marketing by Steve Keifer http://outsideinmarketing.wordpress.com/2009/02/11/sajaks-law-of-technology-marketing/#comment-54 Every Tech Vendor should have an Eponymous Law « Outside In Marketing by Steve Keifer Sat, 01 Aug 2009 20:57:23 +0000 http://outsideinmarketing.wordpress.com/?p=20#comment-54 [...] Sajak’s Law - The time it takes technology vendors to embrace new buzzwords in their marketing literature is cut in half every year.  [...] [...] Sajak’s Law – The time it takes technology vendors to embrace new buzzwords in their marketing literature is cut in half every year.  [...]

]]> Comment on Cloud Computing and Batman by 2.0 Has Lost All Credibility « Outside In Marketing by Steve Keifer http://outsideinmarketing.wordpress.com/2009/07/03/cloud-computing-and-batman/#comment-51 2.0 Has Lost All Credibility « Outside In Marketing by Steve Keifer Fri, 17 Jul 2009 20:48:31 +0000 http://outsideinmarketing.wordpress.com/?p=208#comment-51 [...] why we had moved from Cloud Computing 1.0 to 2.0.  The article seemed to describe nothing but the same old concepts which have been evangelized for years under different names and formats.   In my opinion 2.0 should only be used when a market or technology is experiencing an [...] [...] why we had moved from Cloud Computing 1.0 to 2.0.  The article seemed to describe nothing but the same old concepts which have been evangelized for years under different names and formats.   In my opinion 2.0 should only be used when a market or technology is experiencing an [...]

]]> Comment on The Newspapers (not the Unions or the Debt Holders) are GM’s Largest Obstacle to Success by Is Boeing the next GM? « Outside In Marketing by Steve Keifer http://outsideinmarketing.wordpress.com/2009/06/07/the-newspapers-not-the-unions-or-the-debt-holders-are-gm%e2%80%99s-largest-obstacle-to-success/#comment-36 Is Boeing the next GM? « Outside In Marketing by Steve Keifer Tue, 30 Jun 2009 02:23:59 +0000 http://outsideinmarketing.wordpress.com/?p=177#comment-36 [...] 30, 2009 In my posts earlier this month I outlined my views on how the media has been one of the biggest contributors to GM’s demise in [...] [...] 30, 2009 In my posts earlier this month I outlined my views on how the media has been one of the biggest contributors to GM’s demise in [...]

]]> Comment on The Newspapers (not the Unions or the Debt Holders) are GM’s Largest Obstacle to Success by Why does GM invest so much money in the Media Titans who have damaged its Reputation? « Outside In Marketing by Steve Keifer http://outsideinmarketing.wordpress.com/2009/06/07/the-newspapers-not-the-unions-or-the-debt-holders-are-gm%e2%80%99s-largest-obstacle-to-success/#comment-27 Why does GM invest so much money in the Media Titans who have damaged its Reputation? « Outside In Marketing by Steve Keifer Tue, 09 Jun 2009 01:38:57 +0000 http://outsideinmarketing.wordpress.com/?p=177#comment-27 [...] 9, 2009 In my last post, I made the case that the media industry, not the unions or debt holders, are the biggest obstacle to GM’s success in the US market.  However, despite decades of front-page articles and headlines criticizing GM’s [...] [...] 9, 2009 In my last post, I made the case that the media industry, not the unions or debt holders, are the biggest obstacle to GM’s success in the US market.  However, despite decades of front-page articles and headlines criticizing GM’s [...]

]]> Comment on Wikipedia – Replacing the “About” page on your Web Site by Pradheep Sampath http://outsideinmarketing.wordpress.com/2009/03/14/wikipedia-%e2%80%93-replacing-the-%e2%80%9cabout%e2%80%9d-page-on-your-web-site/#comment-12 Pradheep Sampath Mon, 16 Mar 2009 02:01:56 +0000 http://outsideinmarketing.wordpress.com/?p=111#comment-12 Interesting, Steve. Perhaps it is now time for the likes of Hoovers, Dunn and Bradstreet and the like to "crowdsource" the compilation of corporate and executive profile data; lest have their subscription models challenged by Wikipedia's self-correcting service? Pradheep Sampath Interesting, Steve. Perhaps it is now time for the likes of Hoovers, Dunn and Bradstreet and the like to “crowdsource” the compilation of corporate and executive profile data; lest have their subscription models challenged by Wikipedia’s self-correcting service?

Pradheep Sampath

]]> Comment on 42 Rules for Linked In – Book Review by Landing Page http://outsideinmarketing.wordpress.com/2009/03/11/42-rules-for-linked-in-%e2%80%93-book-review/#comment-9 Landing Page Wed, 11 Mar 2009 21:20:40 +0000 http://outsideinmarketing.wordpress.com/?p=72#comment-9 One very useful thing I notice long time ago was the use of Groups. While this book does outline that information I believe that it doesn't go far enough to outline leveraging group membership to gain access to multiple people's profiles. The more targeted groups one is a member of the higher the reach, but the downside is too many groups makes ones profile look cluttered and unprofessional. One very useful thing I notice long time ago was the use of Groups. While this book does outline that information I believe that it doesn’t go far enough to outline leveraging group membership to gain access to multiple people’s profiles. The more targeted groups one is a member of the higher the reach, but the downside is too many groups makes ones profile look cluttered and unprofessional.

]]> Comment on Four Ways to get Thought Leaders to Write Content by Rule #2 for Getting Thought Leadership Content - Make it Fast « Outside In Marketing by Steve Keifer http://outsideinmarketing.wordpress.com/2009/02/13/four-ways-to-get-thought-leaders-to-write-content/#comment-4 Rule #2 for Getting Thought Leadership Content - Make it Fast « Outside In Marketing by Steve Keifer Fri, 20 Feb 2009 22:47:23 +0000 http://outsideinmarketing.wordpress.com/?p=34#comment-4 [...] February 21, 2009 This is the second post in my series of how to get thought leaders to generate compelling and differentiated content… [...] [...] February 21, 2009 This is the second post in my series of how to get thought leaders to generate compelling and differentiated content… [...]

]]> Comment on Four Ways to get Thought Leaders to Write Content by Rule #1 for Getting Thought Leadership Content - Make it Easy « Outside In Marketing by Steve Keifer http://outsideinmarketing.wordpress.com/2009/02/13/four-ways-to-get-thought-leaders-to-write-content/#comment-3 Rule #1 for Getting Thought Leadership Content - Make it Easy « Outside In Marketing by Steve Keifer Tue, 17 Feb 2009 05:37:49 +0000 http://outsideinmarketing.wordpress.com/?p=34#comment-3 [...] 17, 2009 In my last post I outlined the challenges with getting subject matter experts to create a regular stream of [...] [...] 17, 2009 In my last post I outlined the challenges with getting subject matter experts to create a regular stream of [...]

]]> Comment on Wheel of Fortune and Technology Marketing by Sajak’s Law of Technology Marketing « Outside In Marketing by Steve Keifer http://outsideinmarketing.wordpress.com/2009/01/27/wheel-of-fortune-and-technology-marketing/#comment-2 Sajak’s Law of Technology Marketing « Outside In Marketing by Steve Keifer Wed, 11 Feb 2009 04:35:16 +0000 http://outsideinmarketing.wordpress.com/?p=10#comment-2 [...] my last post on Wheel of Fortune and Technology Marketing, I introduced a concept called GG3SC which described on the popular use of industry buzzwords in [...] [...] my last post on Wheel of Fortune and Technology Marketing, I introduced a concept called GG3SC which described on the popular use of industry buzzwords in [...]

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