Offer Free Certification Credits for Prospects who Attend Your Webinar

Earlier this week I received a webinar invitation from an e-invoicing company. I probably get 5-10 invitations to webinars a week most of which I ignore. But this one caught my eye. The reason I found this particular webinar more interesting than others was the promotion, which offered a free continuing education credit to attendees. This is a technique I think more technology vendors should experience with to boost webinar attendance levels.