Review of Groundswell

I received a copy of Groundswell in March of 2008, while attending Forrester’s marketing conference in Los Angeles. I finally got a chance to read it last week. Chapter 1 was my favorite of the whole book. E It provides nearly irrefutable arguments about why any company cannot afford to ignore the transformational, groundswell effect that social computing is having on the world. The authors offer great examples of how attempts to remove HD-DVD encryption codes and pictures of Barbara Streisand’s house from the Internet resulted in considerable backlash. “You can’t take something off the Internet. That’s like trying to take pee out of a swimming pool.”

LinkedIn Polls – Quick and Easy Market Research

In my posts earlier this month, I began a discussion about how the new applications on LinkedIn could be used by corporate marketing departments to better communicate with customers. Another interesting business application, which shows high potential long term as low-cost mechanism for performing primary market research is end-user polls.

Your Company should have an Amazon Reading List on LinkedIn

In my last post, I began a discussion about how the new applications on LinkedIn could be used by corporate marketing departments to better communicate with customers. One of the more interesting applications on LinkedIn is the Amazon.com plug in. There are a number of creative uses for this tool. Here is what I would recommend.

Leveraging Linked In Applications for Corporate Marketing

There are ten new applications that have been added to LinkedIn recently from third parties such as TripIt, Wordpress and Amazon.com. My initial reaction exploration of these applications was to assess how they could be used to personalize and enhance my LinkedIn experience. However, my mind quickly wandered into exploring the potential of the new applications for corporate marketing purposes as well.