Search – When It’s Good to Be at the Bottom of the Page

There is one source that I have found to consistently have been more helpful then Google when researching a topic for business or educational purposes – Wikipedia.   Suppose you are researching a topic such as US Health Care Reform or Global Climate Change to better understand what it is all about.  You could Google the phrase, but a healthy percentage of the content that will be displayed as results is from vendors promoting a product that relates to your search term.  Google, of course, makes money by selling keyword advertising and analytics tools that allow companies to improve their search rankings. 

Optimize Image and File Names for Search Engines

Corporate marketing organizations are missing a significant opportunity to improve search engine placement by not thinking more strategically about image and file naming strategies. Search is continuing to evolve. End-users are no longer restricted to web search. Yahoo!, Bing and Google are each offering users more ways to search for specific types of content – news, blogs, books, images, videos and shopping catalogs, which means you need to think beyond HTML in content optimization. By taking a few simple steps in file and image names you can improve placement on these alternative search mechanisms easily.