Inbound Marketing

I picked up a copy of Inbound Marketing by Brian Halligan and Dharmesh Shah because of the non-stop buzz that I am hearing about Hubspot.  I did find much of the content to be similar to the other great inbound marketing books by David Meerman Scott (New Rules of Marketing & PR), Charlene Li/Josh Bernoff (Groundswell) and Ann Handley/C.C. Chapman (Content Rules).  However, I do think in several cases Inbound Marketing did a better job of explaining certain concepts.  Overall, the book is an excellent primer on 21st century marketing approaches.  If you are new to social media or inbound marketing, it will be an excellent resource as provides an introductory overview of topics such as Pay-Per-Click, search engine optimization, lead nurturing and social bookmarking.