About Me

I am a marketing executive in the technology sector with experience working for software, services and consulting firms.  During my career, I have worked in various product marketing, industry marketing, business development, product management and strategic planning roles where I have observed lots of examples of “inside out” principles being practiced and preached by marketing leaders.

Blog Style – I will illustrate many of the marketing concepts I am explaining by poking a little fun at the conventional, text-book marketing practices.

Short Profile - I’m a big industry marketing evangelist; a strong proponent of PowerPoint; future Chief Content Officer and a social media novice.

Personal Details – I reside in Northern Virginia with my wife and two children. In my free time, I enjoy photographing national parks, quoting 80s comedies and mastering all forms of sarcasm.