About this Blog

One of the consistent trends I have found is that corporate marketing departments in the tech sector are full of “inside out” thinking.  Decisions are based upon internal goals, priorities and opinions of a company rather than customer needs and market drivers.  In this blog, I will focus on offering my own set of best practices for a wide range of marketing functions based upon my real world experiences.  As you may have guessed, my recommendations will center upon how to adopt more market-driven and customer-centric approaches to marketing.  I refer to this as “Outside-In Marketing.”  Topics covered in this blog will include a wide range of marketing disciplines ranging from public and analyst relations to partner and product management to product marketing and industry marketing.  Of course, the bulk of the focus will be on B2B marketing scenarios in the IT services sector.  For example, I will be challenging many of the traditional “best practices in marketing” preached by consultants and academia.