Great List of Content Marketing Ideas

Most books and articles on content marketing skillfully omit the part about what makes great “content.”  Instead they preach ideas – “Thou shalt tweet…Thou shalt friend…Thou shalt blog.”  The preaching is usually followed by an explanation of what these social media tools are and how to use them.  Seriously, it’s almost 2012 – how many marketing professionals are out there who do not know how to use YouTube, WordPress or Twitter?