Building a Library of Customer Profiles for Your Major Accounts

A key factor in any marketing organization’s success is the ability to understand customer needs. Having a repository of customer data both quantitative and qualitative will greatly simplify your ability to analyze market trends. For example, if you need to trend requests for a particular product capability or feature, it is useful to have a repository of all recent RFPs from which to start the analysis. If you need to build a case study for a particular customer, the process can be greatly accelerated if you can quickly assemble everything that you know about the account.

Twitter Widget on Verizon’s FiOS

This past weekend I configured my FiOS TV service to access my Twitter account. There are lots of cool aspects of the FiOS Twitter widget. Not only can you monitor the Tweets of people you are following, but you can also monitor all of the Tweets about the program you are watching. Imagine watching the season finale of LOST, while also monitoring a stream of insights and predictions from other devoted fans. With these types of widgets the nature of news reporting and analysis could change. Instead of waiting until after President Obama’s newscast to get expert opinions from CNN reporters, you can see viewer’s reactions to proposed health care reforms in real time.

Five Things I Would Like to Change the Most about Squidoo

In my last post I described the experience of creating two Squidoo lenses. While there were a number aspects to Squidoo that I enjoyed, there were a few annoying limitations that I struggled with during lens development. I have outlined the five changes I would most like to make to Squidoo’s advertising, content and formatting features.