Why is Amazon.com charging for Blog Feeds to Kindle?

Kindle 2.0 owners cannot only read books, but also magazines, newspapers and most interestingly – blogs. When I discovered this fact, my first reaction was to go to Amazon’s web site to determine how to make my blogs available for download on Kindle. Much like I had added a podcast series to Apple’s iTunes store, I was hoping to add a blog feed to Amazon’s Kindle store. However, I was surprised to discover a number of unexpected aspects of Amazon’s approach

Rule #2 for Getting Thought Leadership Content – Make it Fast

This is the second post in my series of how to get thought leaders to generate compelling and differentiated content. Rule #2 explains how blogs and podcasts are two quick ways of generating thought leadership content that reduce both the intimidation factor for the author and the time commitment for the reader.

Rule #1 for Getting Thought Leadership Content – Make it Easy

In my last post I outlined the challenges with getting subject matter experts to create a regular stream of compelling and differentiated content. In this entry I explain one of the best practices I have found for encouraging opinion leaders to write down their ideas.

Four Ways to get Thought Leaders to Write Content

One of the key challenges technology marketing executives face today is producing a consistent stream of differentiated and compelling content for external distribution. In today’s Web 2.0 world there are more communication channels than ever before. Not only do marketing departments have to produce content for tradeshows, direct mail, web download, e-newsletters and live webcasts, but they must also experiment with the various new media being popularized in business forums such as e-books, video, podcasts, weblogs, micro-blogging, social bookmarking and social networking sites.

Sajak’s Law of Technology Marketing

If you are in the technology sector you are probably familiar with Moore’s law, which describes the exponential advances in computing hardware that have occurred over the past 50 years. Specifically, Gordon Moore, who was one of the co-founders of Intel, observed that the number of transistors that can be placed on an integrated circuit doubled every two years. There have been several adaptations of Moore’s law in other computing sectors. For example, Butter’s Law describes how the amount of data coming out of an optical fiber doubles every nine months. In this post, I will introduce a new principle in technology marketing which I refer to as Sajak’s law, named after the host of the popular game show Wheel of Fortune.