Cloud Storage Vendors Should Create Social Sign-On Options

Cloud Storage services such as Dropbox, Box.net, Google Drive and Microsoft OneDrive are growing quickly in popularity as more and more users prefer to have their content accessible on multiple devices rather than tethered to their hard drive.  As the usage of these services grow cloud storage providers have an opportunity to leverage their identity models and security credentials on a broader scale.

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December 12, 2014 at 8:10 AM Leave a comment

The Answers are on Twitter

Marketers are always seeking to better understand their target buyers.  Better data about customers would not only help companies refine their messaging, but it would also help them optimize marketing spend.  CMOs and their leadership team struggle to answer questions such as:  What are the best websites to advertise on?  What trade shows should I exhibit at?  What are my customers hobbies and personal interests?  For decades marketers have been guessing at the answers to these questions.  Through trial and error they have stumbled upon a spending mix that meets their lead generation targets, but never really know whether better results are possible.  What little data marketers could obtain was usually from vendors selling exhibit space at trade shows or display ads on media sites.

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November 26, 2014 at 6:47 AM Leave a comment

Marketers Need Goggles for the Enterprise

A CMO walks into his/her weekly planning meeting. The first item on the agenda is the need to run a pipeline building campaign to meet the quarterly revenue projections. The CMO says “Why don’t we re-run the campaign we used to launch the product last year. We can use the original advertisements like the one hanging on the wall outside the boardroom.” Everyone looks at each other as they start to think to themselves “I know exactly what ad the CMO is referring to, but I’m not sure where to find the source files?”

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November 19, 2014 at 7:35 AM Leave a comment

What Swingers Can Teach Us About Web Leads

One of my favorite scenes from the movie Swingers is when the group is debating how long Mikey should wait before calling a girl he just met at the bar. The group argues amongst themselves about whether two, three, four or five days is the best duration before calling. While a delayed response to new leads in the dating scene is often preferred, the opposite holds true in the world of business. The faster you can respond to new inbound leads the higher the likelihood that you will close them.

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October 10, 2014 at 3:56 AM Leave a comment

Should you Send Marketing Emails on Friday Afternoon?

You have been scrambling all week to prepare a very important notification to your customers. The message is time-sensitive, but also requires delicate wording so as not to upset your customer base. As a result the approval cycle has dragged on for days with different executives suggesting changes. Finally, you have obtained the last approval. It is now noontime on Friday. Do you send the email communication out to 10,000 customers now? Or do you wait until Monday morning?

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September 15, 2014 at 2:56 AM Leave a comment

What Dropbox Can Teach Us About Marketing

In the past 12 months there has been a surge in adoption of cloud based storage services from pure-plays like Dropbox and Box.net as well as heavyweights such as Microsoft and Google. Unlike the boring, old “c: drive,” cloud file storage services have a tremendous buzz around them. Most consumers could not tell you what brand of hard drive is running on their PC, but everyone knows who Dropbox and Box are these days. These companies have received numerous accolades in the venture capital community as they march towards public offerings. But I don’t think they have received enough credit in marketing circles for some of the ingenious growth hacking strategies they have employed. In this post I will explore some of the marketing techniques that Dropbox has used to massively disrupt the long commoditized market for personal file storage.

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August 15, 2014 at 12:37 AM Leave a comment

Are Contact Form Submissions a #Fail for B2B Marketing Teams?

One of the best source of highly qualified leads are Contact Us forms on your corporate website. Most forms that users submit on your website are to view webinars, download white papers or access research studies. The end-user may or may not have an immediate need. But with the contact form the prospect is giving you permission to contact them. And in most cases the end-user has a need (which they typically describe in the free form text) that immediately converts into an opportunity.

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July 1, 2014 at 12:00 AM Leave a comment

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