Do you have a customer seminar or advisory board coming up in the next few months? Are you looking to add a new element of creativity to your event to offset the monotony of all-day PowerPoint marathons? Consider hiring a graphic facilitator. Graphic Facilitation is the process of translating complex ideas into words and pictures in real time. You have probably seen graphic facilitators at shows you have attended over the past few years.
Marketing Automation Management software from companies like Eloqua, Hubspot and Marketo has brought us tremendous insights into content. We can now tell how many times a particular white paper, case study or brochure was downloaded. And in many cases we can tell exactly who is reading it (When users register before downloading the content). We can view statistics about the demographics of readers (title, industry, country) of different content pieces. In fact, there is so much data about content downloads that it can be overwhelming.
There’s never been a better time for marketing professionals to be able to engage directly with customers. B2B buyers are collecting up to 60% of the information they need to make a purchasing decision before they are even willing to talk to a sales rep. Instead they are conducting research online. The implication of this shift in buying behavior is huge!