I have read a number of blogs and articles about growth hacking over the past few years. Most of them talk in circles, citing a few examples of companies that made it big, but never really define what the term means. As a reader you cannot help but feel stupid for not understanding what the big deal is, but you are too ashamed to ever admit it. Unfortunately, I am one of those big company, East-Coast, VP of Marketing types who “just doesn’t get it.” So I am clearly not the target audience.
Do you have a customer seminar or advisory board coming up in the next few months? Are you looking to add a new element of creativity to your event to offset the monotony of all-day PowerPoint marathons? Consider hiring a graphic facilitator. Graphic Facilitation is the process of translating complex ideas into words and pictures in real time. You have probably seen graphic facilitators at shows you have attended over the past few years.
Marketing Automation Management software from companies like Eloqua, Hubspot and Marketo has brought us tremendous insights into content. We can now tell how many times a particular white paper, case study or brochure was downloaded. And in many cases we can tell exactly who is reading it (When users register before downloading the content). We can view statistics about the demographics of readers (title, industry, country) of different content pieces. In fact, there is so much data about content downloads that it can be overwhelming.